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Apply for a founding seat

Plan|Execute|Win

Founding cohort · Opens September 2026

Another quarter just ended. The big thing didn't move.

Finish the one thing
you keep postponing.

Twelve owners and operators. Ninety days. One written commitment each, reported out loud every week to people who will notice if it doesn't move. Not a course. Not a hype room. A working group with a scoreboard.

Apply for a founding seat

Twelve founding seats · applications close when they're full

Direction.
Progress.
Momentum.

The GSD promise

Clarity → concrete action.

Motivation. Accountability. Connection.

TwelveFounding seats
$1,497All in, one time
Week of Sep 14Kickoff
WednesdaysLive, all recorded

15 years turning strategy into execution · Two facilitators, twelve people, no audience

The reactive week

Your plan keeps losing to your calendar.

You know what the important thing is. You wrote it down in January. Then Monday arrived with a client emergency, a payroll question, and forty-one unread emails, and the important thing waited. It's been waiting since. Not because you're lazy or unclear, but because nothing in your week is built to protect it.

Urgent beats important

Everything on fire has a person attached to it. The big thing has nobody asking. So it loses, quietly, every single week.

The plan lives nowhere

It's in a notebook, a Notion page you stopped opening, and your head. Three places means no place. You can't be held to what you can't see.

Nobody's expecting an answer

You're the owner. There's no boss, no board, no Friday check-in. The only accountability in your business is the kind you invent, and it's the first thing you drop.

The four lies

Four stories that keep good operators stuck.

You've told yourself all four. Each one sounds responsible. Each one buys you another quarter of no movement.

The Focus Lie

"I just need to focus harder."

Discipline isn't your problem. You built something real, which took more discipline than most people will ever spend. The problem is structural. A reactive week beats a focused person every time, because the week has deadlines with other people attached and your priority doesn't. GSD gives your priority a deadline with a person attached. Eleven of them, every Wednesday.

The Hype Lie

"Masterminds are expensive cheerleading."

A lot of them are. You pay four figures to sit in a Zoom grid while someone with a ring light tells you to think bigger, and nothing in your business is different ninety days later. So we built the opposite. Every session opens with what you committed to and whether it happened. Encouragement is free here. Follow-through is the product.

The Self-Reliance Lie

"If I really wanted it, I'd hold myself to it."

Every high performer you admire is surrounded by structure they didn't build alone. Boards, coaches, co-founders, partners. Wanting it has never been the variable. Being watched by people whose opinion you care about is. That's not a character flaw to fix. It's a condition to arrange.

The Content Lie

"I already know what to do."

You probably do. You've bought the course, saved the frameworks, and can explain the strategy better than the person who sold it to you. You don't have an information gap. You have an execution gap. GSD has no video library, no modules, and no homework. It has a plan you write, a week you report on, and a room that keeps asking.

The shift

Same you. Different conditions.

Nothing here requires you to become a more disciplined person. It requires you to stop running a business where nobody is expecting an answer.

On your own · today

  • ✗The priority is in your head, competing with everything else in there
  • ✗Progress is invisible until the quarter ends and you total it up
  • ✗Stuck for a week because there's nobody to ask who understands the business
  • ✗Every slip is private, so every slip is free
  • ✗Next quarter starts from scratch, again

In the room · with GSD

  • ✓One written 90-day commitment, visible to you and eleven other people
  • ✓Progress tracked weekly on a dashboard you actually open
  • ✓Stuck on Tuesday, unstuck by Wednesday, in a room that's solved it before
  • ✓Every slip gets named out loud, kindly, and then addressed
  • ✓Day 90 ends with a scorecard and the next commitment already set

A course sells you information you don't have.
GSD gives you the follow-through you don't have.

Not alone. Not stuck.
Moving forward.

The room

High standards.
Low ego.

  • Real talk
  • Solve problems
  • Share wins
  • Keep each other on track

Twelve people, max. Applications read by hand so the mix works. No pitching, no lurking, no one coasting on someone else's momentum.

Cohort photo

Together we go further.

The outcome

When day 90 lands, here's what you have.

Not a certificate and a folder of recordings. A finished thing, and the operating system that finished it.

Your commitment

One thing, actually done

The hire made. The offer launched. The system built. Whatever you named on day one, sitting finished behind you instead of ahead of you.

Your plan

A written operating plan

North star, pillars, initiatives, 90-day commitments, weekly tasks. The hierarchy that connects what you want in five years to what you do on Thursday.

Your dashboard

One screen that holds it

A private workspace where your commitment, your week, and your progress live. Yours to keep after the cohort ends.

Your rhythm

A week that protects the work

A planning ritual, a reporting ritual, a review ritual. Simple enough to survive a bad month, which is the only test that matters.

Your room

Eleven people who know your business

Not a Facebook group of strangers. Eleven owners who've heard your plan every week for a quarter and will still pick up the phone in year three.

Your scorecard

Proof, not a feeling

A record of what you committed to, what shipped, and what didn't. You'll know exactly where your execution breaks, which is the only way to fix it.

The dashboard

Your plan,
on one screen.

Your north star, your 90-day commitment, this week's tasks, and where the group can see you're stuck. No spreadsheet archaeology on Sunday night.

Open it Monday. Update it Wednesday. That's the whole ritual.

You got this.
GSD Mastermind Home My Summit Action plans Community Resources

What's
next?

  • Plan — commitment set
  • Execute — 3 of 5 tasks done
  • Win — review on day 90

Week 8 of 12 · on track

How the 90 days work

Your plan is written in week one.

After that, the quarter is about execution and the weekly report. There's no curriculum to keep up with, because there's no curriculum.

01

Before kickoff

Application and intake

Every application is read by hand. If it's a fit, you get a short intake: where the business is, what's been stuck, and what you'd want to be true in ninety days. We build the cohort mix deliberately, so the room isn't twelve people with the same problem.

02

Day one

The planning session

Half a day, together, live. You leave with one written 90-day commitment, the handful of moves that get you there, the first two weeks mapped, and your dashboard set up. Nobody leaves that session with a vague intention.

03

Every Wednesday

Sixty minutes, cameras on

Same opening question every week: what did you say you'd do, and did you do it. Then one hot seat, where the room works a real problem for someone. Recorded and posted, so missing one doesn't put you behind.

04

Between calls

The thread and the dashboard

Stuck at 9pm on a Tuesday, post it. You'll have answers from people who've had the same problem before the next call. Your dashboard updates as you go, so Wednesday's report writes itself.

05

Day ninety

Score it, then set the next one

You review the cycle honestly: what shipped, what slipped, what you learned about how you actually work. Then you set the next 90-day commitment before you leave. Nobody restarts from zero, which is the whole point of running in cycles.

Wednesdays, 12:00–1:00 PM MT · the cohort runs Sep 16 to mid-December

Stop planning it.
Start finishing it.

Apply for a founding seat

Twelve founding seats · applications close when they're full

What's included

Everything in the ninety days.

  • The live planning session

    Half a day on day one, facilitated by both of us, where your 90-day commitment gets written and pressure-tested by the room before you commit to it.

  • Twelve weekly check-in calls

    Sixty minutes every Wednesday from kickoff to day ninety. Progress, blockers, one hot seat. Every call recorded and posted the same day.

  • Your private dashboard

    A workspace built on the Summit Portal: north star, pillars, initiatives, 90-day commitment, weekly tasks. Set up on day one and yours to keep afterward.

  • The between-calls thread

    Async access to the room and to both facilitators. Post a problem, get real answers from operators, not from a bot or a comment section.

  • A private 1:1 with each of us

    One session with Aaron on the plan and the strategy, one with Heidi on what's actually getting in the way of executing it. Scheduled when you need them.

  • The frameworks, applied to your business

    The five-dimension readiness model and the planning hierarchy behind it. Not taught as a course, used as a working tool on your actual situation.

  • A standing seat in the room after day ninety

    Founding members keep community access when the cohort ends, including the alumni thread and open sessions. The room doesn't close when your quarter does.

Founding cohort · all in

$1,497One time. Covers the full ninety days.

Covers the planning session, all twelve weekly calls, your dashboard, the between-calls thread, both 1:1s, and continuing community access. No upsell mid-cohort and nothing else to buy.

The founding price is a trade, not a discount. You're joining a room that hasn't run in this format before. In exchange for the price you agree to give an honest testimonial at day ninety and share your before-and-after on the one thing you committed to. That's written into the agreement. Cohort two won't be priced this way.

  • A business coach, monthly$500–$1,500/mo
  • Most 90-day masterminds$3,000–$10,000
  • GSD founding cohort$1,497 one time
  • Another quarter where it doesn't moveYou already know

Apply for a founding seat

Twelve founding seats · applications close when they're full

After the ninety days

Most members run a second cycle, and cohort pricing continues at the standard rate. Some move into 1:1 coaching or a fractional engagement with Aaron for deeper operational work. None of it is required, and nothing gets sold to you mid-cohort. Finish your quarter first.

Who it's for

An honest fit check.

Twelve seats, and a room that only works if the mix is right. Worth being straight about whether this is your quarter.

This is for you if

  • ✓You own or run the business, whether that's a team of twenty or a team of you. Both work here, and the mix is deliberate.
  • ✓There's one specific thing you've carried for two or three quarters that would change your year if it were finished.
  • ✓You do your best work when someone's expecting an answer, and you'd rather arrange for that than fight it.
  • ✓You can protect sixty minutes on Wednesdays. Not most Wednesdays. Wednesdays.
  • ✓You'll say the real number and the real blocker out loud in front of eleven people. The room only works at that altitude.

This probably isn't if

  • ✗You want a curriculum to work through at your own pace. Real thing, different product.
  • ✗You want one-on-one attention on your business every week. That's coaching, and Aaron does that separately.
  • ✗You're looking for leads. Referrals happen between members, but anyone who joins to sell to the room gets removed.
  • ✗The business is genuinely on fire right now. Go put it out. Come back next cohort with room to think.
  • ✗You plan to watch recordings instead of showing up. Attendance is the product; there's nothing to consume passively.

Real people.
Real work.

How GSD started

It started as two people
on a weekly call.

We met in a room full of ambitious business owners. Same trainings, same frameworks, same problem: everyone left inspired, and nobody left accountable. Aaron was building a consulting firm. Heidi was building a coaching practice on top of two decades behind a camera. Different businesses, identical bottleneck.

So we started calling each other. Once a week, no agenda beyond one question. What did you say you'd do, and did you do it?

We called it an accountability club, which undersold it badly. Within a couple of months, both of us had moved things that had been stuck for over a year. Not because we'd learned anything new. Because someone was going to ask on Thursday, and neither of us wanted to be the one with nothing to report.

Then people started asking to join.

Not many. A few, one at a time, all of them capable operators with the same quiet complaint: I know exactly what to do. I'm just not doing it. That's when we stopped calling it a club and built it properly. A planning session. A weekly rhythm. A dashboard. A room with a door on it.

And we gave it the name we'd been using in our texts the whole time, because it was the only thing it was ever about.

The name

Get Shit
Done.

Not a slogan somebody workshopped. It's what we'd been calling it since the first call, and it turned out to be the whole strategy.

Why now

The two-person version worked, and it doesn't scale past two people. A room of twelve is the size where you get real accountability and still know everyone's business by name. This is the first cohort at that size, which is exactly why it's priced as a founding cohort.

Warm high
performance.

Who runs it

Two facilitators. Both operators.

Two business owners, coaches, and strategists who built the room we wanted to be in ourselves. We overlap on purpose. We both coach, challenge, problem-solve, and help people turn ideas into action. And we notice different things, ask different questions, and bring different perspectives to the same goal.

That combination is the point.

Photo

Aaron Poh

Founder + Coach

Aaron has spent 15+ years helping ambitious plans survive contact with reality — inside large organizations, as a consultant, and now as a business owner himself. He brings a sharp eye for priorities, systems, execution, and the places where a good plan starts getting unnecessarily complicated.

He's also an experienced coach who knows that the right strategy means very little if it doesn't work for the person responsible for carrying it out. Aaron will help you sharpen the plan, challenge the assumptions underneath it, and turn a fuzzy goal into something you can actually move. Aaron also helps businesses incorporate AI to help businesses do more with less.

15 yrsStrategy & ops
4Businesses run
Aspen, COBase
Photo

Heidi Marshall

Co-Founder + Coach

Heidi has spent more than two decades building businesses of her own. From e-commerce and online membership communities to photography and coaching. She understands what it's like to have something successful already demanding your attention while another idea keeps asking to be built.

Her strengths include helping people cut through the noise, recognize what's actually keeping them stuck, and turn that clarity into concrete action. She'll challenge you when needed, ask the question you may not have asked yourself yet, and help you stay connected to what you said mattered long enough to actually make it happen.

20 yrsBusiness owner
1:1Coaching practice
BBDMember

Different lenses. Shared standards.
One room built to help you move.

Questions

Before you apply.

What if I can't make a Wednesday?
Every call is recorded and posted the same day, and you post your update in the thread so the room still sees it. But be honest at application: if you already know you'll miss half of them, this isn't the quarter. Showing up is the product.
My business is small. Will I be out of my depth?
The cohort is deliberately mixed: solo operators and owners with teams. The problems rhyme more than you'd think, because execution breaks the same way at every size. What matters isn't your revenue, it's whether you have one specific thing worth finishing.
How is this different from a business coach?
A coach gives you an hour of undivided attention. GSD gives you eleven peers who've heard your plan every week and a structure that outlasts the engagement. Different tools. If the coaching version is the better fit, Aaron does that separately and will tell you.
What if I don't know what my one thing should be?
That's what the day-one planning session is for, and it's why the session is half a day rather than an hour. Most people arrive with three candidates and leave with one. Arriving unsure is normal. Arriving unwilling to choose is the problem.
Is there homework?
No. The work is your actual business. We never assign anything that isn't your own plan, which is also why there's nothing to fall behind on. The only recurring ask is that you update your dashboard before Wednesday.
What happens to my dashboard after day ninety?
You keep it. Your plan, your history, and your scorecard stay in your account whether or not you run another cycle.
What if it isn't working for me?
Tell us in week three, not week eleven. If you've shown up, done the planning session, and it's genuinely not landing, we'll refund you and part on good terms. We'd rather have eleven engaged people than twelve with one checked out.
Will you try to sell me something at the end?
No pitch during the cohort. At day ninety you'll set your next commitment, and if continuing makes sense we'll tell you what continuing costs. If it doesn't, we'll tell you that too.
What if I miss the founding cohort?
There'll be a waitlist for cohort two, which runs at standard pricing. If you apply and the seats fill first, you go to the front of that list.

Apply

Apply for a founding seat.

Twelve seats, reviewed by hand. Tell us where you are and what you'd want finished in ninety days. If it's a fit, we'll send next steps and how to claim your seat. You're not charged here.

$1,497, one time, all in. The planning session, twelve weekly calls, your dashboard, the thread, both 1:1s, and continuing community access.

See everything included ↑

Twelve founding seats · applications close when they're full

The founding price is a case-study price. In exchange, you agree to share an honest testimonial and your before-and-after on the commitment you set.

Founding cohort application

"Most weeks" is fine. "Not sure yet" usually means next cohort.

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